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Personalization of Google Results Creates a Huge Advertising Opportunity

Posted by randfishLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was a bit surprised that we didn't see anything like 2007's...

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The Elements of an HTML Link

Posted by RobOusbeyLinks. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but...

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Testing How Crawl Priority Works

Posted by mgaleckiThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.A SHORT INTRODUCTION... We all know that the search engine robots more...

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Whiteboard Friday – Choosing an SEO Consultant

Posted by great scott!Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether you're a consultant yourself, you frequently work with consultants, or you're thinking of outsourcing some work for the very first...

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Getting Started Publishing on Google News

Posted by Sam NiccollsThe New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishers worldwide, which makes it an incredibly compelling syndication platform for sites with newsworthy content. But how do you get articles indexed and...

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Senior Marketers Need Greater Accountability

Posted by randfishI ran across this survey data eMarketer released last week and my heart sank:   This first chart looks innocent enough. It's when you look at the next one (from the same report) that things get ugly: As a CEO, an SEO, a web marketer and a participant in social media, this drives me absolutely crazy....

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It’s a Feeding Frenzy for Keyword-Rich Domains

Posted by MichaelCIt's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite...

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The End of Consulting: A New Partnership & Our Focus on Software

Posted by randfishToday I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going...

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The End of Consulting: A New Partnership & Our Focus on Software

Posted by randfishToday I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going...

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Whiteboard Friday – Optimizing Topic Pages

Posted by great scott!This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effectively--is a topic of some debate in the SEO world. Well, who better to ask about...

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