Posted by randfishAs some of you likely noticed, Linkscape’s index updated today with fresh data crawled over the past 30 days. Rather than simply provide the usual index update statistics, we thought it would be fun to do some whiteboard diagrams of how we make a Linkscape update happen here at the mozplex. We also…

Posted by randfishIn 1997, Google’s founders created an algorithmic method to determine importance and popularity based on several key principles:

Links on the web can be interpreted as votes that are cast by the source for the target
All votes are, initially, considered equal
Over…

Posted by jennitaDisclaimer: You will not learn any SEO, CRO, SMO or Analytics in this post. You may however feel the urge to watch the Wizard of Oz and eat crepes.
As you may have heard, SEOmoz has moved offices (woo hoo!). So we thought it would be nice to take you on a tour…

Posted by Danny Dover As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder. This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from…

Posted by lauraThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Let me start by asking you this.  What makes your site:

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Posted by Tom_CHowdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you! Actually, it’s more of a collection of random SEO tips and tricks I’ve picked up recently that I decided to…

Posted by randfishLast week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below:
Metrics for SEO by Rand Fishkin (eMetrics London 2010)
The presentation went into more depth in person, but topics included:
Some basics:

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Posted by great scott!Link building sucks.  You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It’s also one of the most crucial aspects of complete search engine optimization.  So what do you do when faced with the intimidating challenge of building links? Once upon a time, you…

Posted by LindsayThe preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email  to a mammoth document of more than 50 pages that can take a month or more…

Posted by chenryAnalytics is one of those things that hasn’t always been at the top of my priority list until recently. Google Analytics has many features I’ve never used before because I haven’t had the time to sit down and really investigate what they can do for me and my clients. A few months ago, in…