Posted by Dr. PeteLow-quality links are like one-night stands – they’re easy to find and may be fun for a while, but you can’t expect to build anything lasting out of them. Real link-love takes a long-term view and a commitment that too many website owners seem unwilling to make.
I want to tell you a story to try to convince you that building strong, natural links is worth the effort. This is a story from my own blog. I’m not trying to be egotistical, but I want you to understand that this isn’t a story about how yet another post on SEOmoz’s 60,000+ subscriber blog went hot. This is something I made happen on a small blog with a niche audience, and I think anyone is capable of similar success.
How We First Met
It was late 2008, and I was struggling to find some focus for my consulting business and overall marketing strategy. I had a usability blog that was slowly gaining steam, averaging about 60 unique visitors/day and a couple-hundred subscribers, but traffic peaked when I posted and languished the rest of the month. Search-engine traffic was a trickle at best.
I started thinking hard about my process and how I could better package it. Over a month or so, I took some of my core experiences, combined them with industry best practices and came up with a 25-point usability checklist to use for new clients. This was so well-received by clients and peers that I started thinking about turning it into a blog post and free download. I was worried at first – was I giving away too much? I finally decided I needed to take a few marketing risks, so I bit the bullet and released my checklist on February 10, 2009.
Love at First Sight?
Hindsight is 20/20, but I want you to understand that this was hardly a movie love story. My post didn’t hit the home-page of Digg, crashing my servers in fiery glory. This isn’t a story about how I got a ton of traffic on one magical day – it’s about how natural linking has provided me with over a year of traffic and is still going strong.
Here’s a graph of monthly traffic to this blog post since its launch in February 2009:

More than a year after writing it, the post still averages over 100 unique views per day. As of April, it’s driven a total of more than 56,000 unique views.
The Link Love Grows
This is more than just a story about traffic. This single blog post has acquired almost 800 inbound links (according to Yahoo! Site Explorer), including a few heavy hitters like Smashing Magazine, Search Engine Journal, and Occam’s Razor. The post was a 2010 SEMMYs finalist and was mentioned in Avinash Kaushik’s latest book, "Web Analytics 2.0" (p. 171, if you have a copy ).
So, have these links translated into SEO value? Absolutely. To date, search-engine traffic has driven 9,632 visits to this page from 2,563 keyword variations. It’s also done wonders for my ranking – here are just a few examples from SEOmoz’s RankTracker tool:

It’s not shocking that this post might get me the top spot for "website usability checklist", but it has also propelled my overall site to the #7 spot for "website usability", a much more competitive query (Jakob Nielsen holds the top spot).
Some Relationship Advice
Of course, I don’t want this story to be all about me. My goal is to show you that building natural links not only has real business value, but that it’s achievable even for smaller sites in niche industries. This is my advice to you for achieving lasting link-love:
(1) Don’t Take Yourself for Granted
A while back, I heard George Wright speak about how he came up with the idea for the "Will It Blend?" videos. The short version is that he was touring the production facility when he came across a bunch of QA engineers running crazy things through Blendtec blenders. He was amazed by what he saw, but they took it for granted (blending two-by-fours was their job, after all). I love this story, because it’s so applicable to any business. There’s something about your product or service that is amazing, but because you see it every day, you take it for granted. Put down your mission statement and PowerPoint slides and see your product through your customers’ eyes. If you can’t, go find a fresh perspective.
You have a story worth telling, even if you don’t know it. If you think your industry is too "boring" for link-bait, then you’re not trying hard enough. As my Dad likes to say, only boring people get bored.
(2) Be Careful Who You Love
Low-quality links are attractive because they seem easy, but are they really? Let’s look at some hypothetical times to build one link based on common tactics:

• Directory Submissions – 15-30 minutes
• Article Marketing – 15-60 minutes
• Email Link Requests – 60-90 minutes

You might balk at that last one – finding and emailing one prospect should only take a couple of minutes, right? Ok, but what’s your conversion rate on those emails, maybe 1-2%? Let’s say it takes you 1 minute/email – you’re talking about 50-100 minutes to get one link back (I rounded down to be generous).
So, what would it take to build 800 links, even low-quality ones? At a very generous estimate of 15 minutes/link, you’re talking about 200 hours of work. Even counting research and testing on my target audience, I’d estimate that my checklist blog post took about 40 hours. My last e-book took 30 hours to research, write, and do layout. Do low-quality links still seem like a bargain?
(3) Natural Link-Love Is Real
Low-quality links are superficial. What you get in return for them is a tiny bit of SEO value, driving people to content that usually isn’t strong enough to get any love on its own. Building strong content that attracts natural links does more than build SEO value. It builds a real audience and actual, in-person relationships.
In 2010, I’ve calculated that roughly 65% of my revenue can be traced back to either blogging or social media. Great content gets the attention of like-minded people and builds your brand. It almost magically makes every piece of content that comes after it stronger.
The flipside of this equation is that it takes real relationships to drive natural links. Take 50% of the time you spend building low-quality links and spend it participating – get to know the communities, blogs, and linkerati in your industry niche. Give back to those communities, and when the time comes that you have something really outstanding to share, you’ll already have an audience for it.Do you like this post? Yes No

Posted by Dr. PeteWe all know that links are good for SEO and good links are even better, but what does a “good” link profile really look like? It’s easy for even an average website to have hundreds of back-links, and sorting through them to get a sense of the overall quality is often more art than science. It’s also easy to get caught up in the outliers. Will 1 great link or 1 spammy link tip the balance? Probably not, but it’s easy to get distracted by those exceptions when you’re filtering through hundreds or thousands of links.
Here on SEOmoz, we’ve tried to distill (and by "we" I mean a bunch of other people who are smarter than me) the idea of link profile quality into metrics like Domain Authority and Page Authority. These are incredibly useful concepts, but now we’re on the opposite extreme – just one number to represent something very complex. The problem is, we really don’t have much in between, a way to understand the quality of our link profile at a glance.
Link Profiling: The Experiment
This blog post really began when I wondered whether it would be possible to take our existing Moz metrics and chart what a link profile looks like. I went through a number of variations (subjecting Ben and Nick to harrowing emails loaded with dozens of graphs), until I finally landed on a process using Open Site Explorer. I’m going to outline that process, give a few examples, and then provide you a link to an Excel spreadsheet to download, so that you can play around with the idea yourself.
The basic process looks something like this:

The result is a distribution of all of your linking domains by the highest-authority pages in those domains. This sounds a lot more complicated than it really is, so let’s see it in action.
Profile 1: High Quality
Let’s start with what a high quality domain might look like – I’ll make it easy and pick on SEOmoz. Using the process above, here’s one way you might graph the SEOmoz link profile. Since Open Site Explorer exports a maximum of 10,000 links, I’ve restricted this profile to just the home-page:

You may be surprised to realize that, even for a high-authority site, most of the Page Authority is still on the lower-half of the spectrum. The simple reality is that even on a strong site, most of the actual pages that link to it are much weaker than their parent domains. Most of the back-linked Moz pages land in the second bucket, with a gradual drop-off as PA increases.
Profile 2: Medium Quality
Now, let’s compare that with a solid but less authoritative site, my own blog. I’ve got solid back-links from some pretty good sources, but nothing like the Moz does. Here’s what my PA profile looks like (this is also the data used in the spreadsheet below):

Here, you see that most of my back-linking pages are sitting in the 0-10 bucket, a clear sign of my inferiority (sniff, sniff), but the curve still levels off gradually and I’ve got some solid representation up the PA chain.
Profile 3: Low Quality
Finally, let’s pick on a site that came to us in Q&A with some trouble (we’ll keep it anonymous, of course). This isn’t a site that was heinously blackhat, just one that suffered from enough low-quality links that we suspected a problem:

Look closely, and you’ll see a pronounced 0-10 bucket followed by a rapid drop-off, with little or no high-quality pages to take up the slack. It may seem like a subtle distinction at first, but look in the PA range of 20-70, and you’ll see the difference.
The Excel Spreadsheet
You can download the spreadsheet (1.9 MB) and try it for yourself. Just export your own data from Open Site Explorer (as described above) and paste it into the first worksheet ("OSE Data"). The second sheet ("Domains") will automatically strip out the subdomains, and the third sheet ("Max PA") is a pivot table that calculates the maximum Page Authority for each subdomain and then collapses that into the 10 buckets. 
One trick: You’ll need to refresh the Pivot Table (how to do this varies a bit with your version of Excel). The other pages and the final graph should refresh themselves automatically. I haven’t tested this on a Mac, so feel free to comment with helpful corrections.
This technique is a work in progress, and more of a way to explore your link profile than a hard analytical tactic at this point. If you try this out and find something interesting, please let us know in the comments. We’re always looking for useful ways to enhance the data visualizations on the SEOmoz tools.
Update – DA Profiles
A few people asked in the comments about what the Domain Authority (DA) profiles looked like. Since the SEOmoz team re-normalized some of the DA data last week, these curves are very similar in shape, but I’m including them below (I’ve matched them on height of the top bar):
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Posted by Dr. PeteThe history of web analytics has read a bit like the quest for the Holy Grail. We’ve gone through a list of candidates searching for the one true metric: Hits, Page Views, Visitors, Unique Visitors… stopping at each one to admire its purity and virtue while denouncing the heresy of whatever metric it replaced (usually, one whose purity and virtue we were just praising the week before).

While drinking from the wrong Grail in analytics won’t melt your face like the bad guy in Indiana Jones 3, you may wish for some face-melting when you have to tell your boss how much money your bad conclusions just cost the company. This post will help you get control of your unhealthy obsession with Conversion Rate and avoid the most costly traps.
Conversion Rate Crash Course
Let’s start with some basics, both for the newcomers and because the industry doesn’t always agree on how to define terms:

There are many variations on conversion rate, and "Action" can mean just about anything – a click, a form submission, an RSS subscription, an actual sale – but let’s keep it simple for now. So, let’s say that for February your site received 10,000 visitors, and 450 of them took action:

Pretty simple, right? Don’t get me wrong – conversion rate is powerful, and it captures an important bottom-line measurement. Problem is, it’s just one number (well, ultimately, two numbers). So, what’s missing? To answer that question, I’d like you to consider three scenarios…
Scenario 1 – Sacrificing Traffic
This is a situation that comes up frequently in PPC management – cutting traffic to raise your conversion rate. Here are a few examples to illustrate the point:

All three of these cases have 5% CR, so they’re all the same, right? Of course not – all else being equal, anyone in their right mind would pick (C). Where people get into trouble is when they over-optimize for CR at the expense of traffic.
For example, let’s say you have a classic PPC scenario: (A) a campaign targeting branded keywords with low traffic and high CR, and (B) a campaign targeting product keywords with high traffic and low CR. Your client starts complaining about low CR, so what do you do? You cut spending in Campaign (B). CR goes up, but the unfortunate side effect is that traffic goes down and overall Actions (read that "sales") go down with it.
SOLUTION:
Pay attention to both conversion rate and overall leads or visitors. Once you collapse down to CR, you’ve lost the top and bottom numbers and are left with just a ratio. If you’re a PPC manager, set an acceptable Cost-Per-Action (CPA). Traffic within your CPA limit may be worth going after, even if CR isn’t ideal – traffic that costs more than your acceptable CPA may have to be sacrificed. Don’t just start chopping visitors to see CR go up.
Scenario 2 – Dropping Prices
Want the secret to increasing conversion? Cut your prices in half. What’s that? You say you’ll make a lot less money that way? Yes, you probably will. Of course, you’d never do anything that radical, but many people create sales, price pressures, and information architectures that drive people to the cheapest product. This can boost CR but cost you money.
Let’s look at an example – say you get 1,000 visitors per day, and experiment with pushing a cheaper product ($29) over a more expensive product ($99) to boost CR:

Looking at the CR, it’s great news: you doubled conversion. Unfortunately, your revenue also dropped 40%. There may be times when you’re willing to make this trade-off to draw in new customers, but make sure you have all of the information you need to make that business decision.
SOLUTION:
If you make a change that could drive visitors to lower-priced items, make sure you track not only CR but also changes in the average purchase amount. If you’re running an A/B testing scenario, consider tracking the mean or median purchase for both groups (use the median if your products span a wide price-range).
Scenario 3 – Losing Loyalty
An aggressive push to drive short-term conversion, including the pricing scenario above, could also lead to a drop in long-term revenue and customer loyalty.  If you offer a sweetheart deal that pulls in new customers, it’s possible that they’ll take advantage of that deal and disappear forever. Today’s Conversion Rate gain, if it’s driven by bargain hunters or impulse buyers, could be next month’s Conversion disaster.
That’s not to say that sales and short-term incentives are never a good idea. Driving traffic in the front door is essential to building long-term relationships. The core point is that, whenever you take an action that may change the quality of your customers (and not just the quantity), you need to look at the big picture.
SOLUTION:
These metrics are a bit beyond the scope of this post, but there are a number of Key Performance Indicators built around repeat buying and the lifetime value of a customer.  Whenever you pursue a short-term strategy, don’t just measure CR, measure whether those new buyers are one-hit wonders or have real staying power.
It’s Still Pretty Good
I don’t want to sound like I’m bashing Conversion Rate. I use it every day and have driven real, bottom-line improvements for clients based on CR metrics. We just have to remember to never get so enamored with one metric that we neglect the big picture. Every web metric that has ever existed or ever will exist is missing some critical piece of information for some set of situations and has the potential to lead us astray. Think about your objectives, think about the possible outcomes, and most of all, think about all of the analytics tools you need to see that big picture.

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Posted by Dr. PeteLate last year, Google announced that they would be rolling out personalized search even for visitors who weren’t logged into a Google account. There’s been a lot of talk in the SEO community about how this affects the already dubious future of rankings, but it seems to boil down to one simple fear: does my client (or boss) see the same rankings that I do? I decided to put this to the test – take one client’s real-world keywords and see how much rankings changed depending on how I measured them.

Experiment I – 4 Keywords, 5 Methods
In Experiment I, I took 4 of my client’s most sought after keyphrases (from a popular 1-word query to a long-tail 4-word query) and measured rankings for a week using 5 different methods:

Google Webmaster Tools data was only measured once, after the fact, using the "Last 7 Days" option. All queries were limited to web search on Google.com (US). The mean ranking for each keyword by method appears below:

Practically speaking, rankings for this particular set of keywords didn’t vary much across methods. Keyword 1 tends to bounce between the #1 and #2 spot, which the Logged out ranking showed, and there was some disagreement about Keyword 3, but the differences were mild at best. All methods correlated strongly with the default search (r = 0.97 to r = 1.00).

Experiment II – 20 Keywords, 6 Methods
Of course, this was one set of data and only 4 keywords/phrases, so I figured I should up the ante. I pulled the Top 20 search queries (by impressions) from Google Webmaster Tools and did a second round of one-day measurements. I also added a 6th method, "Caribou". No, it’s not a secret codename – I took the laptop to Caribou Coffee to pull a new IP and tried a logged out search from there. Experiment II’s numbers turned out a bit more interesting:

This one takes a bit of explaining. Graphing 20 keywords x 6 methods is ugly at best, so Figure II shows the number of times each method’s ranking varied from default across 5 levels, from ±0 (same ranking) to ±4 spots. The PWS=0 and Logged out groups showed the least variation from default searches, with the Rank Tracker, GWT, and Caribou groups showing more variation (especially at ranking differences of 1-2 spots). Correlations ranged from a perfect 1.00 for the PWS=0 group down to r = 0.71 for Caribou and r = 0.69 for Rank Tracker.

What Does This Mean, Exactly?
I’m glad you asked. Of course, this doesn’t mean that the Rank Tracker and Caribou measures are unreliable. On the contrary, both correlated strongly (r = 0.90) with Google Webmaster Tools (GWT) rankings. What it does suggest is that, given enough keywords, rankings do vary a fair amount depending on how you measure them. There are a couple of general conclusions I think we can draw:

1. PWS=0 Is Unreliable
I’d welcome more data on the subject, but it looks like the "pws=0" parameter does little or nothing for many queries. If you’re using the de-personalization parameter and taking the result at face value, I’d strongly suggest you reconsider. It does appear that turning off personalization may affect some geo-targeted personalization, but the query parameter doesn’t make Google completely ignore your search history.

2. "Logged out" Probably Isn’t
Google’s announcement last year as much as admitted this – if you think being logged out will de-personalize your searches, think again. The open question is: just how much different is it? This data suggests that being logged out has very little impact on rankings, assuming that you’re on the same machine with the same IP. Move to a new machine/IP, and the difference is much more substantial.

3. Second Opinions Are Gold
There really is no gold standard. The rankings in Google Webmaster Tools are the closest we can get to being inside Fort Knox, but these numbers are completely opaque and many SEOs have reported occasional rankings that differ wildly from observed searches. If you rely on rankings as a primary metric, get a second opinion, preferably either a fully logged-out ranking on a browser/IP with no history, or by using a 3rd-party tool like SEOmoz’s Rank Tracker.

4. Skepticism Is Healthy
It always makes sense to check your facts, and search rankings are no different. Rankings vary – you can occasionally type the same query twice in a row and see two different results. Smart SEOs have already diversified, considering metrics like search traffic and conversions. On the other hand, even across these test cases, rankings don’t vary a huge amount. So, don’t panic, but as always, the key is not to put too much trust in any single number.Do you like this post? Yes No

Posted by Dr. PeteThis post started as a reaction to accusations in the SEO industry that Top X lists, awards, etc. are only going to people’s friends. As I was writing it over what ended up being 2 weeks, I realized just how broad this issue really is, from personal to professional to political. I hope you’ll indulge me as I try to do justice to a topic that goes well beyond SEO.

We all know how it feels to be on the outside looking in. You start out feeling awkward and a little envious, but slowly it turns into something worse – depression, resentment, even rage. Eventually, we find a group to belong to, and the tables turn. No matter how often we were excluded (and maybe because of it), we eventually start to exclude others. It’s a vicious, if all too human, cycle, and it extends to every corner of our social interactions.

My Friends Are The Best
Just ask them; I’m sure they’ll agree. Do we prefer our friends? Do we give them the best opportunities and accolades? Absolutely. This is more than bias, though; it’s the simple reality of relevance. If you ask me who the "best" expert is in some niche of my own field or what the best article is on Topic X, I’m going to immediately draw from what I already know. Stating the obvious, I can’t recommend someone or something that I don’t even know exists.

Of course, there are times when we have a responsibility to dig deeper and look for the best candidates outside of our own limited realm of experience. When I was a graduate student at the University of Iowa, I had the opportunity to be the first student in my department to serve on a faculty search committee. One aspect of that experience that stuck with me was Iowa’s affirmative action policy. It wasn’t about numbers and quotas so much as a core philosophy that we had a professional obligation to search far and wide for the best candidate. We had the duty to leave our comfortable world of people just like us and venture into the world of "them".

Confirmation Bias
Beyond simple relevance is something more powerful, and sometimes more insidious. We all have a natural tendency to take sides, and, once we do, to find reasons why our side is right and the other side is wrong. Psychologists call this "confirmation bias," the often unconscious need to find data that confirms what we already believe. If we like someone, we’ll find reasons to support them and give them the benefit of the doubt. If we dislike someone, we’ll find reasons to be suspicious of everything they say and do. If you think confirmation bias is something only other people have, you’re fooling yourself.

Choosing Sides
Beyond our friends, confirmation bias quickly begins to apply to all of our cliques and teams. If you’re a sports fan, then that team mentality is usually just harmless fun – associating with your team provides a shared emotional experience. I’m a Cubs fan – believe me when I say that I understand the thrill of victory and the agony of defeat, although not in quite the ratio I’d like. What happens, though, when that team mentality starts to apply to things like politics, as we’ve seen far too often over the past couple of decades (on both sides of the fence)? Suddenly, our clique is 50% of the population, and our enemies are the other 50%. At best, it’s divisive. At worst, it breeds hate, violence, and bigotry.

Where Do We Go From Here?
Of course, we all like to think that we’re free from bias, but the power of bias is that the flaws that are obvious in others are often hidden and unconscious in ourselves. If I mention that I do SEO, do you picture a savvy internet guru or spam-spewing snake-oil salesman? If you’re an SEO, and you hear that I work with SEOmoz, do you think I’m a paragon of white-hat virtue or part of Rand’s evil conspiracy to take over the industry? Reality is probably somewhere in between. If I tell you that I voted for Obama, do you see a beacon of liberal hope or a Communist bent on destroying our nation? I can assure you that I am neither. So, how do we get past these labels and start to understand people, whether personally or professionally?

Get to Know People
Social media has given us a difficult dichotomy. On the one hand, it’s never been easier to "friend" people in shallow and meaningless ways. On the other hand, we have the tools to get to know our peers and friends of friends in ways that were never before possible. The next time you friend someone, take a moment and find out something about them. Where are they from? What do they do? What kind of music do they like? Do they blog? If they do, read a post. If you see a label ("liberal", "conservative", "Twilight fan"), don’t jump to conclusions. Give that person a chance to speak for themselves.

Play In a Different Park
It’s easy to be self-righteous when you’re surrounded by your fan-boys and girls. It’s easy to get a standing ovation at your campaign rally when you only invite the people who gave you the most money. If you want perspective, you have to give up the home-field advantage. If you disagree with someone, comment on their post instead of running back home to write a rant. Try guest-blogging – even better, guest-blog in a different industry. Try to explain why SEO is worthwhile to an audience of small business owners, designers or UX professionals. It’ll be a tough sell, but you’ll learn a lot in the process.

When In Doubt, Ask
Social media is a mine field of misunderstanding – if you’re not sure what someone means in that 140-character Tweet, ask them. If they write a blog post that seems like a personal attack, call them. It’s not just about being nice – bad blood runs deep, and today’s simple misunderstanding could destroy relationships and opportunities tomorrow.

Open Your Circle
We all remember the people who excluded us, and we too often hold that fact against the universe. Let it go. When you finally get into that circle, especially your professional circle, try to remember that someone else is still outside looking in. Here are a few ways to give someone else a chance, because we can all use a little good karma:

• Promote other people’s links and awards, even the competition.
• If you’re at a conference talking to a group and you see someone standing outside the circle with that awkward look of faux participation, invite them in.
• Make an introduction to help someone’s career along.
• If someone is new to blogging, comment, subscribe, or even link to them.
• When someone challenges you publicly, listen and think before you counterattack.
• Don’t envy other people’s success – learn from it and improve.
• Every once in a while, shut up and listen.

At the end of the day, those of us who have attained some measure of success need to remember that we all had a little help along the way. Try to return the favor once in a while.
Photo licensed from iStockPhoto.com (Photographer: Hélène Vallée)Do you like this post? Yes No

Posted by Dr. PeteIt’s that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It’s also the time that many of us set new and ambitious goals for our businesses. Unfortunately, while goals are important and ambition can be admirable, we make the same mistake with our professional resolutions that we do with our personal resolutions. Take the classic weight-loss resolution. The problem with saying that you’re going to lose 20 lbs. in 2010 is simple – it’s just not actionable. At the end of the year, you’ll either have lost 20 lbs. or not, but that outcome is affected by dozens of things beyond your control. What exactly are you going to do to make it happen? If the answer is wait around and wish for the pounds to melt away, best of luck.

Uncontrollable SEO Resolutions
Similarly, our SEO goals are too often beyond our control. If you set a goal like "Rank #1 for Keyword X" (a very common SEO resolution, I’m sure), what does that actually mean in terms of action? Are you going to pray to the Google Gods every morning and say 50 Hail Matts to purge your SEO sins (my apologies to our Catholic readers)? If you’re worth your salt as an SEO, you have actions in mind that you plan to take, so why not resolve to take those actions in a measurable way? It’s fine to have ranking (or weekly searches, CTR, CPC, conversion rate, etc.) as an ultimate objective, but wishing won’t make it happen.

Actionable SEO Resolutions
Before this starts to read like a self-improvement seminar, let’s look at some SEO resolutions that are actionable. These are goals that you can directly control – you’re in charge of whether or not you accomplish them. I’ll break them up into two groups: (1) On-page SEO, and (2) Link-building (with some social networking thrown in). Of course, not every idea is appropriate to every situation – these are just ideas for actionable goals (substitute an appropriate number for "X").

(1) On-page SEO Goals

• Rewrite X page TITLEs
• Write X unique META descriptions
• Create an XML site map
• Create a custom 404 page
• Canonicalize problem URLs
• 301-redirect X broken URLs
• Remove X low-quality internal links
• Create a new master CSS

(2) Link-building Goals

• Find X promising link prospects
• Send X personalized link requests
• Dig into analytics and find X hot topics
• Create X pieces of new content/month
• Write an e-book or comprehensive guide
• Spend X minutes/day building up a social profile
• Comment on X industry blogs/day
• Re-tweet X pieces of great content/day

What Are Your Resolutions?
Of course, these are just a few ideas. Let me open it up to the community – what kind of actionable SEO resolutions have you made for 2010? What can you do that will really kick-start your efforts and make you look like a miracle worker to your clients?
Photo licensed from iStockPhoto.com (Created by Chris Lamphear).Do you like this post? Yes No