Posted by great scott!It’s true you can do a lot of work on a site to optimize your rankings, but eventually you’re going to need some links.  While they make small changes all the time, the search algorithms are still based primarily on links. But here’s what you may not consider when you’re devising…

Posted by lauraThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.If you’ve labored through building out categorized keyword lists in Step 2,…

Posted by Dr. PeteLow-quality links are like one-night stands – they’re easy to find and may be fun for a while, but you can’t expect to build anything lasting out of them. Real link-love takes a long-term view and a commitment that too many website owners seem unwilling to make.
I want to tell you…

Posted by randfishI spoke this afternoon at the Web 2.0 Expo in San Francisco to a room full of curious marketers & site owners. After the session, there was a lot of requests for the slide deck and thus I’ve shared it below.
Web20 Fishkin Search Landscape
I’ve also…

Posted by Tom_CUser Generated Content pretty much rules the web these days. If a website isn’t including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your…

Posted by great scott!Earlier this week Facebook announced its ‘Open Graph’ at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google’s dominance of the web.  So should you hangup your white hat, your black hat, your grey hat, and trade…

Posted by JoannaLordWhen it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your…

Posted by randfishLast November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I’m finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new…

Posted by stephenThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Let’s start by asking one of the most important questions in conversion…

Posted by RobOusbeyThere are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well-known to those that are almost kept a secret. However, there’s one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis.
Let’s get…