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Whiteboard Friday – Oh $#!%, I Got a Penalty

Posted by great scott!Anyone who’s been in internet marketing long knows the feeling: you go to check your rankings one day and something’s different. Your pulse quickens, a cold sweat spreads across your brow, your eyes widen…they’re gone. Your precious rankings are gone! Where did they go? What happened?
Penalties. They can bring the strongest…

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Take the 2010 SEO Industry Survey; Your Peers Need You!

Posted by randfishI’m very excited to announce that we have just put the finishing touches on our second, biennial SEO Industry Survey!  We ran our first industry survey in 2008, and learned and shared a lot about the SEO community. This survey follows up on a lot of questions we asked last time, but…

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The Science of Ranking Correlations: How Does PageRank Perform?

Posted by randfishI’ve been an SEO for a long while – nearly 8 years. In all that time, I still haven’t been able to wean myself off the intoxicating drug dealt out by the Google toolbar – that "little green fairy dust" called PageRank. Intellectually, I know it’s flawed in a multitude of ways, but so…

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Categorized Keyword Research: Step 2 of the 8-Step SEO Research Strategy

Posted by lauraThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Step 2 isn’t groundbreaking stuff, but it’s approached in a slightly different…

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Link Profiling with Open Site Explorer

Posted by Dr. PeteWe all know that links are good for SEO and good links are even better, but what does a “good” link profile really look like? It’s easy for even an average website to have hundreds of back-links, and sorting through them to get a sense of the overall quality is often…

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Futuristic Ways of Creating Automated Link Building Tools

Posted by willcritchlowRand recently asked you all for feedback about improving the blog. The two areas that you asked us to write about more were linkbuilding and tools. In a shameless populist move, I thought I’d write a post about tools for automating (bits of) linkbuilding.
Recently, I keep coming across ways that we are actually…

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Whiteboard Friday – Leveraging Syndicated Content Effectively

Posted by great scott!You see an amazing story somewhere in the vastness of  the web and you think to yourself: "Man, that would be perfect for my readers! It’d get great traffic and my customers/advertisers would love it!"
Now, how do you syndicate that content on your site (fairly and legally) without running into the…

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SEOs and Developers: 5 Ways to Build The Relationship

Posted by jennitaWho is the one person (or group of people) that you can’t live without? Your developer. As an SEO your life revolves around making changes to your site/application and getting all the pieces to fall into place. If you live in a perfect world,…

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Cooking Up Great SEO: An Analogy in Photos

Posted by randfishI’ve long opined to friends and co-workers that two of my personal passions, cooking & SEO, are deeply related in some mystical, cosmic way. Cooking is familiar to everyone. There’s a process for each recipe, a uniqueness to each dish and both an art and a science to coaxing perfection out of…

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Linkscape Update, New Stats and an API Dashboard

Posted by Nick GernerUpdate: Why did my Domain Authority change?
In this index update we re-calibrated our Domain Authority metric to better reflect the relationships between all domains on the Internet. This means that many websites’ Domain Authority (DA) changed.
Not to worry! If your domain authority went down, so did all of the other…

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